Impartial Advice Guaranteed

Independent advice your clients can trust, and a simpler path to meeting the Competition and Markets Authority (CMA) Orders for the March 2027 deadline.

Make VidiVet part of your impartial advice policy. We’ve written the policy for you, so you can get started straight away. You’ll also get an impartial advice badge to proudly display proudly in your practice and online.

The CMA’s new rules

Here’s what they mean

The CMA recognises that when clinical care and selling services happen under one roof, questions about impartiality can arise, even where there’s no bias at all.

This isn’t a reflection on any one practice. It’s about how the market is set up, and it’s worth addressing.

The good news? It’s simple to put right, and with VidiVet you won’t need to change the way you work.

There is a risk that commercial pressures could interfere with providing the service that best suits the circumstances of the pet owner and their animal.

CMA, Final Report into Veterinary Services

AT A GLANCE

Everything you need to know

More about the CMA

Who are we?

A UK veterinary teletriage platform trusted by 250+ practices. Our experienced vets give impartial advice, with no products to sell.

What do the CMA require?

The CMA Orders are now legally binding. Practices need written policies to show how they give independent and impartial advice to their clients.

What do you need to do?

Joining is straightforward. We'll write your policy for you, give you a badge to display and add an extra layer of independent advice even when you're closed.

What is VidiVet

VidiVet was built for this

What is VidiVet

We provide a vet-led digital triage app that connects pet owners with experienced vets, at times to suit your practice.

By partnering directly with your practice, we help you:

  • Delight Clients: Immediate peace of mind and a plan of what to do next.
  • Drive Revenue: Direct cases back to your practice, prepared for diagnostics and your exceptional care.
  • Deliver Efficiency: Take pressure off your team, so they have more time for the clients and pets in front of them.

Getting ready for the CMA reforms?

Discover how VidiVet helps your practice navigate CMA compliance.

Find out more

Learn more here

Here to complete. Not compete.

See how VidiVet works alongside your practice, sending clients back to you whenever their pet needs to be seen.

Ready to get ahead of the curve?

No pressure. Pick whichever suits you best.